The essence of the coffee beverages we enjoy is the result of the natural oils extracted for flavor and aroma from each bean.  Just as we enjoy the elegant sophistication of these natural oils, if they are left to accumulate on your espresso machine, there can be a negative impact on the flavor and taste of the beverages you serve in the future.

You might start your coffee preparation with the most exotic green beans, roast them to perfection, grind precisely, and brew according to every technique and standard of quality.  However, if you are using a dirty machine, you and your customer may never have a chance to appreciate the hard work that goes into crafting each cup.

The effects of an improperly maintained machine can affect your business on multiple levels:

Barista: The barista labors to achieve the perfect shot, yet all might be lost.  When you think of the time and effort that goes into selecting the beans, setting the grind, and honing shot making skills, it doesn’t make sense to use a dirty machine.  It would be a shame to ruin a lovingly created drink by tainting it with a subtle undertone caused by the presence of stale or rancid coffee oil residue.

Customer: This is the most important person in the coffee business.  They will notice the impact on beverage quality and might never return to let you know.  Coffee from a dirty machine will make the experience in your store unpleasant, and could cause them to seek out other establishments that serve better tasting coffee.

Roaster: The roaster spends time, money, and passion paying careful attention to the bean from green to the bag.  All that effort might never be appreciated if your retailer or barista fails to properly maintain the brewing equipment.

All of these problems are really opportunities to remember this very easy solution: cleaning your machine at the end of each day makes all of your other efforts go that much further towards the success of your business.  The cleaning process takes just a few minutes, but will help you move forward on a positive path for a long future of serving great coffee.